Start With the Coach. Then Start Looking at Houses.

The first step in real estate should not be an open house.

It should be a strategy.

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Before someone falls in love with a house, they need someone in their corner who looks at the whole life decision, not just the sale. Before you contact an agent, establish your financial position, understand your options and know what you are trying to accomplish.

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A real estate agent helps execute the transaction. He is there to sell you a property, just like a car salesman is a car. (emotions)

A real estate coach helps you prepare for the decision, plan, evaluate your options and calculate. (pragmatic thinking)

And that decision starts long before you walk through the first front door.

There are so many things you don't know about, it would be a mistake not to hire a coach first

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Why Your Real Estate Coach Should Come First

Walking into an open house may seem harmless. You are simply looking at a property. But you are entering a professional transaction environment before you necessarily understand how the brokerage system works, who represents whom, how buyer and seller brokers are compensated, and what can happen when your interest in a particular property is documented.

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In Québec, the seller’s broker represents the seller, not you. When you visit a property, your interest in that property can become relevant to the broker’s right to remuneration later. OACIQ notes that, generally, someone who has visited a property can be considered a person who was interested in that property.

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This is exactly why a first-time buyer, downsizer, investor or anyone making a major real estate move should speak with a real estate coach before visiting properties or contacting an agent.

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The coach helps you understand the system before you enter it.

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You should know how representation works. You should understand who is working for the seller and who is working for you. You should understand how remuneration can be shared between brokers. You should understand what you are signing and what your choices are before you begin establishing relationships with individual properties and brokers. OACIQ itself advises buyers that they have the choice of dealing directly with the seller’s broker or working with a broker of their own who protects their interests.

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The point of a coach is simple: protect your decision-making process before the sales process begins.

Once you understand the system, you can choose your professionals deliberately rather than meeting them for the first time at an open house.

 

Coach first. Strategy second. Agent third. Property search fourth.

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